wolveson_thumbail

Wolveson

Wolveson

When?

What?

For whom?

When?

What?

For whom?

May 2017

Branding

Wolveson

May 2017

Branding

Wolveson

Project circumstances

For 2+ years I've been working on my startup Wolveson, which I co-founded. The quality of its visual identity improved with the development of my design skills. In May 2017, before the InfoShare conference, I created branding which is currently in use.

Project circumstances

For 2+ years I've been working on my startup Wolveson, which I co-founded. The quality of its visual identity improved with the development of my design skills. In May 2017, before the InfoShare conference, I created branding which is currently in use.

Project circumstances

For 2+ years I've been working on my startup Wolveson, which I co-founded. The quality of its visual identity improved with the development of my design skills. In May 2017, before the InfoShare conference, I created branding which is currently in use.

Target group

To get to know the audience, I created a persona based on the results of the online survey and networking.

Target group

To get to know the audience, I created a persona based on the results of the online survey and networking.

persona_wolveson_EN

Brand features

Definig brand's mission, values, personality and language not only gave me a clue about a style of graphic elements, but most importantly, helped to define communication style with the target group over the social media profiles.

Brand features

Definig brand's mission, values, personality and language not only gave me a clue about a style of graphic elements, but most importantly, helped to define communication style with the target group over the social media profiles.

Brand features

Definig brand's mission, values, personality and language not only gave me a clue about a style of graphic elements, but most importantly, helped to define communication style with the target group over the social media profiles.

Brand features

Definig brand's mission, values, personality and language not only gave me a clue about a style of graphic elements, but most importantly, helped to define communication style with the target group over the social media profiles.

atrybuty_EN

Logo

After numerous approaches with creating a wolf mark, I decided to design a logotype. On the basis of the Palanquin Dark font I drew a custom slash symbol, which then I used to create the v and w letters.

Logo

After numerous approaches with creating a wolf mark, I decided to design a logotype. On the basis of the Palanquin Dark font I drew a custom slash symbol, which then I used to create the v and w letters.

Logo

After numerous approaches with creating a wolf mark, I decided to design a logotype. On the basis of the Palanquin Dark font I drew a custom slash symbol, which then I used to create the v and w letters.

Logo

After numerous approaches with creating a wolf mark, I decided to design a logotype. On the basis of the Palanquin Dark font I drew a custom slash symbol, which then I used to create the v and w letters.

logo
logo_konstrukcja
logo_safespace
logo_czern
logo_biel

Colors

Wolveson stands out with Cyan and Teal color. This cool-toned combination looks fresh and gives a variety of use in the rest of visual identity.

Colors

Wolveson stands out with Cyan and Teal color. This cool-toned combination looks fresh and gives a variety of use in the rest of visual identity.

Colors

Wolveson stands out with Cyan and Teal color. This cool-toned combination looks fresh and gives a variety of use in the rest of visual identity.

Colors

Wolveson stands out with Cyan and Teal color. This cool-toned combination looks fresh and gives a variety of use in the rest of visual identity.

wolveson_kolory

Typography

With readability as the key criterion, I choosed Hind as a brand font.

Typography

With readability as the key criterion, I choosed Hind as a brand font.

Typography

With readability as the key criterion, I choosed Hind as a brand font.

Typography

With readability as the key criterion, I choosed Hind as a brand font.

wolveson_typo

Photography

Photos used on the landing page or social media profiles shows inter alia people, collaboration, technology. The atmosphere on picture shouldn't be too corporate. Image can be modified using desaturation and gradient overlay.

Photography

Photos used on the landing page or social media profiles shows inter alia people, collaboration, technology. The atmosphere on picture shouldn't be too corporate. Image can be modified using desaturation and gradient overlay.

Photography

Photos used on the landing page or social media profiles shows inter alia people, collaboration, technology. The atmosphere on picture shouldn't be too corporate. Image can be modified using desaturation and gradient overlay.

Photography

Photos used on the landing page or social media profiles shows inter alia people, collaboration, technology. The atmosphere on picture shouldn't be too corporate. Image can be modified using desaturation and gradient overlay.

wolveson_foto

Brand assets

Brand assets

Brand assets

wolveson_wizy
wolveson_rollup
wolveson_tapety

©2018 Mikołaj Biernat