Headhive
Copywriting
2022
Context
Running an agency is a "meh" business. You only earn as much as you work because you exchange time for money. That's not scalable.
And tonik's leadership knew that. So to sleep soundly and secure the business's cashflow, they had to find different sources of income.
Fortunately, there was an opportunity. Over the years, they had been secretly assembling development teams for startups. Why not turn this into a legitimate service?
And that's Headhive. US startups work with the best developers from Europe without the HR hassle, and Headhive makes a profit for every person hired.
Bold claim, thicc evidence
Developers working through Headhive are an essential part of the client teams. So words like "outsourcing" or "body leasing" (ugh) seemed unfair. But "team up" is just right.
And it turns out that European developers kick ass. So Headhive takes this a step further and promises to find the best of the best.
At last, the headline comes off as self-confident, so I toned it down with a light subhead. It highlights another Headhive's benefit.
Perfect pitch
I wrote a long form body copy that notices the client's struggle, shows how Headhive can help, and tells them how it happens.
It's conversational — you can use it as your pitch when talking to someone, and it won't sound too scripted.
Action's calling
No fluff here — just the contact email and a realistic estimate of when you can expect the response.
Don't mind asking
Explaining some of the details about Headhive in the body copy might sound a little awkward. So I explained them in the FAQ section.
Credits
Shout-out to the people who also worked on this project.
Kasia Drążewska
Maciej Żelaznowski
Damian Redecki